Make your First Party Data more valuable. Enrich your audience with key signals from Attribits to create efficient, engaging customer experiences for rich customer profiles. With our proprietary data platform that combines online and offline behavior, intent, activity, purchase, and demographic information, Attribits shines the spotlight on actionable insights previously in your blindspots. Leverage your enriched audience to activate targeted campaigns and drive ROI or to find brand new customers that match your target profiles using Attribits Audience Expansion. 

Use Cases: 

  • Customer Profiling - Match your known audience to the Attribits universe and uncover your Ideal Customer Profile.
  • Targeting - Eliminate ad waste and run efficient, and engaging campaigns.
  • Audience Expansion - use your ICP to find similar profiles and uncover scale.
  • Lead scoring and routing - Use data points to accelerate conversion, route leads appropriately, and more efficiently manage funnels.
  • Form prefills - Improve your customers experience and remove hurdles to conversion.
  • Lead verification - Use Attribits data to verify the accuracy and validity of lead information. 
  • Improve Personalization - Personalize your customer messaging and watch engagement rates soar.
  • Audience Intelligence - Place a line of code on your website and uncover key insights about your anonymous audience to further develop your ICP.


Audience Enrichment

 
Leverage our first of its kind, deterministic, “email first” identity spine to build and activate omnichannel campaigns across online and offline channels with extreme accuracy. Our identity spine starts with a unique, active email address deterministically associated with a person. We then multi-source each additional identity layer to ensure the highest accuracy for 1:1 communication.

Use Cases:

  • Understand and map your customer journey across multiple channels. Drive customer experience at the customer level, not the device level.
  • Create personalized customer experiences. Leverage insights to retarget to clients effectively across channels.
  • Optimize spend with identity based attribution. Connect the dots on when and how your clients close the deal and follow the journey across multiple channels and touchpoints
  • Verification/Validation - Notice unusual activity and flag it at the user level to minimize risk. 

Identity

Second Pary Data

If you’ve dialed in your first party audience, the next step in a comprehensive data strategy is to leverage second party data partnerships. Attribits makes this possible by connecting the dots between your target audience and similar audiences across our universe. For example, Brand A sells auto insurance. Brand B is a used car website. Attribits creates and facilitates a second party data partnership between Brand A and Brand B so that Brand A can now target Brand B’s audience with auto insurance offers.

Use Cases:

  • Customer Acquisition - efficiently acquire consented clients that match your ideal customer profile via strategic partnerships with like-brands.

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Publishers